Configuring A Brand
BROWZ turned to MCG Strategic to help them redefine workforce compliance management. With expert knowledge and intuitive software solutions, BROWZ rapidly grew into a position of global and product growth. MCG Strategic evolved the brand, repositioning BROWZ and their products to tell the story of the unique configurability offered to their clients and suppliers. A new logo mark, tagline, messaging, product naming, marketing website and marketing materials were launched with massive success. MCG Strategic designed and engineered three mobile apps (one for each audience member – client, supplier, employee) that integrated seamlessly with a newly renovated online platform. OneView was completely redesigned by MCG Strategic to provide a first-rate user experience to better serve its global users. Shared databases, connectivity in the field, and accommodating content for over 12+ languages were just some of the logistics that were successfully addressed in this award-winning set of products. BROWZ quickly became the market leader, resulting in their acquisition by the largest competitor in the industry.