The Story

AIRMATIC, an industrial supplier of tools and equipment as well as fabrication, installation, maintenance and repair services, has been in business for three generations, spanning over 75 years. Recently, they decided to change course and move much of their sales and support services to a digital process. MCG Strategic took this opportunity to perform extensive competitive research, resulting in the evolution of their brand, while retaining recognizable brand equity. An updated logo mark, tagline and messaging were established. A new marketing website along with a fully customized product management system was developed. With integrated features Click-to-Call and Request a Quote, service and support are forefront through the web experience. Focus is placed on the ease of search, and the ability to quickly find products and supporting materials.  AIRMATIC is now positioned to rock the industry.

What We Did

  • Competitive Research & Strategy
  • Branding
  • Web Design & Development
  • Custom Software Development


  • B2B Manufacturing
  • Bulk Materials Handline
  • Construction

What Success Looks Like

AIRMATIC has reached a new audience online, expanding their customer base.