Creating Charitable Connections
The Catholic Foundation of Greater Philadelphia, a large non-profit organization focused on charitable giving, needed a way to better connect with the community online. MCG Strategic created a welcoming new website to encourage charitable contributions and increase community participation. By showcasing donor stories, the site illustrates the breadth of giving in the Philadelphia Catholic community to people of all faiths. An evolution of the brand helped to define an overall clean, open, and engaging user experience, intuitive structure, and flexible mobile views, enabling a new way to create valuable community connections and drive donations.
Since site launch, the Foundation’s charitable funds have increased from five to over 100 offerings—an impressive sign of charitable success.