MEASURING THE DEGREE OF SUCCESS
JERSEY COLLEGE SCHOOL OF NURSING
MEASURING THE DEGREE OF SUCCESS
When The Center for Allied Health & Nursing Education decided to seek official college status for their expanding campuses, they came to MCG Strategic for help in renaming the school and creating a new brand, as well as communicating the transition to current students and partners. With a few campuses in two states, they focused on the website and SEO as their primary marketing vehicle. MCG Strategic rose to the challenge—creating a multitude of marketing materials critical for this brand launch. Enrollment is up and has generated a surplus of candidates enabling them to switch from a quantitative to a qualitative lead strategy.
MCG Strategic assisted Jersey College School of Nursing transition to online learning and automating critical institutional needs due to the COVID-19 pandemic. This included building an online daily attendance portal in under 24 hours, allowing instructors to easily log student attendance daily for online courses, and creating a synchronization and reporting system to assess student assignment completion – a critical metric to ensure students are in compliance with their student loan agreements.
MCG Strategic designed and developed a lead management system that captures actionable leads, builds a lead profile for each submission, and disseminates the information across their entire organization, including admissions, student management, financial aid, operations, and marketing.
